Google Launches Mobile Friendly Testing Tool

If the high mobile penetration rate of 153.9% is still not big enough to convince you that your business need to have a mobile friendly website, then get this:

We are also experimenting with using the mobile-friendly criteria as a ranking signal.

Google has recently announced the launch of a mobile friendly testing tool for websites. This tool allows you to check your websites if they are mobile friendly in Google’s eyes.

Below picture shows a successful pass for our website.

Mobile Friendly Test for Pageone Media

In case you are wondering why is this so important, think back to the scenarios where you are searching in google with your mobile phone.

You clicked on one of the listings in the search results and it leads to an outdated site where you need to perform a lot of zooming and horizontal scrolling.

It is not the best user experience , isn’t it?

 

Google is planning to add a ‘mobile-friendly’ label to your mobile search results.

mobile friendly label in mobile search results

 

So with this label in the mobile search results, you will now see before you clicked on a listing if it is a mobile friendly site. This will improve your user experience.

If your business have a mobile-friendly label, this should also help to increase the number of clicks to your website.

 

Mobile adoption rate has been growing each higher each year and with this new move by Google, it is even more important now to have a mobile-friendly website.

Check out our web design services today to get a mobile-friendly website for your business!

 

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What is SEO like in 2014 and Beyond?

Top Google SEO Ranking Factors for 2014 and Beyond

With Google changing the way it indexes and ranks online content every year, webmasters and online marketers sometimes have a hard time keeping up. There is no doubt that search engine optimization has changed enormously in recent years, with the main emphasis now being on quality and originality.

In spite of this, many people are still clinging to the old ways, in spite of them being ineffective or even entirely counterproductive.

In order to make your efforts continue to pay off in the longer term, it is essential to pay close attention to online marketing trends and how the world’s major search engines rank content.

The following are my thoughts on some of the most important ranking SEO factors of the coming years.

 

 

Keywords in Domains and Anchor Text

 

Keywords have diminished in importance in almost every respect. Those still paying attention to things like keyword density and article marketing are wasting their time, as are those who take extra steps to ensure that their online content is filled with keyword-optimized anchor text. Likewise, placing your chosen keywords in your domain name, while still not a bad thing, is no longer a particularly relevant factor when it comes to Google ranking and indexing your content.

Keyword-optimized anchor text should be used sparingly, since it often leads to Google flagging your site as over-optimized.

 

 

Social Media Signals

 

As has been the case for the past two or three years, social media signals continue to coincide with better rankings and increased visibility. Google wants to provide results to its users based on what people are most likely to be interested in, so if your content has done well through social media shares, then it is likely to do very well in the search engines too.

In fact, social media optimization is often being hailed as the new SEO – the more shares, likes or tweets your content has, the higher its visibility will be in Google. This may even lead your best content to go viral.

 

 

Quality Content

 

When it comes to the new world of SEO, the emphasis has very much shifted to the importance of content designed for human readers. Online marketers can no longer expect to get away with producing huge amounts of low quality keyword-packed content for ridiculously low prices. All this will do is hurt your reputation and damage your standing in the search engines. Instead, produce quality content in smaller amounts rather than junk content in vast amounts.

Get into the habit of keeping your website up-to-date, and if you are running a blog, try to post something at least once per day. Just remember that you are writing for human readers and not for the search engine robots. It has also been suggested that good grammar and spelling may also be a Google ranking factor, but even if it isn’t, it is still essential.

 

 

On-Page Optimization

 

On-page optimization has always been one of the core elements of SEO, and although the intricacies of it have changed somewhat over the years, this will remain the case for the foreseeable future. Using keywords sparingly in your page titles, URLs and once or twice in main bodies of text won’t do any harm, as long as they blend in naturally with the content.

However, more important factors of on-page and technical optimization include making your website easily navigable and quick to load. As always, you should avoid using navigational features which cannot be used by the search engines, such as menus and buttons designed using Flash or Java. Using complicated navigation features will also irritate your visitors and cause compatibility issues across different platforms.

 

 

Backlinks

 

Backlinks have long been a dominant element of SEO, but their role has changed a lot in recent years, particularly since the latest Google Penguin update. As is the case with content itself, the emphasis is now on the importance of quality in backlinks.

High quality links include organic ones shared voluntarily by your visitors on their favourite social media sites and links on guest blog posts and authoritative, relevant websites. Attracting high quality links is certainly not easy, but there should be no shortcuts made here.

If you have ever used aggressive link building methods or purchased bulk links before, your site will likely be suffering now as a result.

 

Please share your thoughts and opinions below. Cheers!

 

P.S. Click here to learn more about our SEO services can help you.

Understanding Responsive Web Design

Importance of Responsive Web Design

Unlike in the past, even the smallest of businesses have access to the same opportunities that the biggest enterprises have today. Through the advances in technology, small and medium-scale businesses experience breakthroughs with mobile devices and smartphones for various business transactions.

A vital step in making sure that their businesses’ do not lose mobile customers is by utilizing responsive web design.

 

Web design professionals came up with the term “responsive website design” as a means of describing sites that are able to respond properly when they are accessed on mobile devices. The web design works in a way that the viewers don’t have to scroll through extensive lists and multiple menus to find the information that they are looking for.

What’s great about such web design is that it eliminates the need for a secondary website (for mobile browsing). Business owners can render the same content to various device types and levels of screen resolutions through the use of a single code base and a single content base. (There are certain times when a business would want a dedicated mobile site but let’s leave that for a separate discussion.)

 

 

Advantages of Responsive Web Design

Here are some of the many benefits of using responsive web design for your enterprise, big or small:

  • Responsive web design allows for fluidity – where content freely moves across all devices and levels of screen resolution. The images and grids are both fluid, in the very same way that a liquid substance is able to draw in and spread out its content to fill up a given space while retaining its appearance.
  • Each day, people are leading hectic lives 24/7. This type of web design works to their advantage, accommodating professionals during the day and late-night owl students who need to check out a website in the wee hours of the day. Without the need for re-sizing or scrolling, any consumer gets access using the device of their preference.
  • With only one site to maintain that is able to provide the needs of the audiences (using various devices), the advantages are very obvious as opposed to having two different websites to take care of. Of course, there’s the advantage of monetary savings: one website costs a lot less than two websites. Also, having a separate website that is specifically for mobile device traffic would not allow you to have advanced techniques for navigation (commonly used in conventional web-based sites) – plus these often need the owners to have two different web addresses for both sites. Checking separate sites instead of just one is inconvenient for audiences, and might prompt them to look for the competition’s site instead.

 

Is your website Responsive and Mobile Friendly?

More and more people, if not all, use mobile devices – smartphones, tablets, laptops – to access the Internet. It is highly likely that a business’ consumer base will have this group of people. Those businesses that fail to adopt the importance of mobile device responsive web design risk a drop in the number of site visitors.

 

 

If you are looking to build a website today, make sure it is responsive as well.

Contact us today for a FREE quote on our web design services.

Inbound Marketing – Let Customers Come To You

When I chat with a lot of salespersons today about how they create leads and fill the top of their sales funnel, many said they do these by attending trade conventions, workshops, sending e-mail blasts to bought lists, internal cold calling, contracted out telemarketing, and marketing.

These traditional techniques are called “outbound marketing” where a salesperson pushes his message out everywhere hoping that a lead will see his message and respond.

However, I think outbound marketing methods are getting less and less efficient with time for 2 reasons.

Firstly, your typical man today is swamped with over 2000 advertising and marketing messages per day and one is always figuring out more and more innovative methods to block them out, consisting of caller ID, spam filtering and etc. And sometimes we are so used to ads that we develop Ad Fatigue or Blindness.

Secondly, the expense of finding out about something brand-new or searching for something brand-new utilizing the web (online search engine, blog sites, and social networks) is now much lower than going to a workshop at the Marriott Hotel or flying to a trade convention in Las Vegas for example.

Instead of doing outbound advertising to the masses of individuals who are attempting to block you out or who are not interested in your services at the moment, I strongly encourage you try doing “inbound marketing” where you assist yourself to “get found” by ready buyers who are currently looking for the services that you provide.

In order to do this, you have to set your site up like a “center” for your market that draws in site visitors normally with online search engine, the blogosphere, and social networks. I think most online marketers today invest 90 % of their efforts on outgoing advertising and 10 % on incoming advertising and marketing, and I suggest that those ratios flip.

One example I can come up with is the following scenario.

While walking along the streets or visiting a mall, sometimes a sales person would approach you and asked you if you want to sign up a credit card.

Imagine you are the sales person, how many passers by or visitors would you need to “interrupt” to try to convince them to sign up? And the fact is that most people don’t like it. The customers are visiting the malls with their loved ones to relax and have a good time, not to sign up credit cards.

Now, say you are the same salesperson but you are not chasing after customers. Instead, the potential customers saw your booth, your offer and approach you themselves to ask about your offer. Aren’t these the “better targeted” customers which you will want to engage with? These are the people who raise their hands and say they are interested in  your credit card. You will have a higher chance of closing the deal with them, isn’t it?

This is what I meant by Inbound Marketing.

SEO is one of the most common form of Inbound Marketing today where you can reach out to prospects who are actively searching for your products or services.

To learn more, contact us for a free consultation today for our seo services!