Google Launches Mobile Friendly Testing Tool

If the high mobile penetration rate of 153.9% is still not big enough to convince you that your business need to have a mobile friendly website, then get this:

We are also experimenting with using the mobile-friendly criteria as a ranking signal.

Google has recently announced the launch of a mobile friendly testing tool for websites. This tool allows you to check your websites if they are mobile friendly in Google’s eyes.

Below picture shows a successful pass for our website.

Mobile Friendly Test for Pageone Media

In case you are wondering why is this so important, think back to the scenarios where you are searching in google with your mobile phone.

You clicked on one of the listings in the search results and it leads to an outdated site where you need to perform a lot of zooming and horizontal scrolling.

It is not the best user experience , isn’t it?

 

Google is planning to add a ‘mobile-friendly’ label to your mobile search results.

mobile friendly label in mobile search results

 

So with this label in the mobile search results, you will now see before you clicked on a listing if it is a mobile friendly site. This will improve your user experience.

If your business have a mobile-friendly label, this should also help to increase the number of clicks to your website.

 

Mobile adoption rate has been growing each higher each year and with this new move by Google, it is even more important now to have a mobile-friendly website.

Check out our web design services today to get a mobile-friendly website for your business!

 

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Understanding Responsive Web Design

Importance of Responsive Web Design

Unlike in the past, even the smallest of businesses have access to the same opportunities that the biggest enterprises have today. Through the advances in technology, small and medium-scale businesses experience breakthroughs with mobile devices and smartphones for various business transactions.

A vital step in making sure that their businesses’ do not lose mobile customers is by utilizing responsive web design.

 

Web design professionals came up with the term “responsive website design” as a means of describing sites that are able to respond properly when they are accessed on mobile devices. The web design works in a way that the viewers don’t have to scroll through extensive lists and multiple menus to find the information that they are looking for.

What’s great about such web design is that it eliminates the need for a secondary website (for mobile browsing). Business owners can render the same content to various device types and levels of screen resolutions through the use of a single code base and a single content base. (There are certain times when a business would want a dedicated mobile site but let’s leave that for a separate discussion.)

 

 

Advantages of Responsive Web Design

Here are some of the many benefits of using responsive web design for your enterprise, big or small:

  • Responsive web design allows for fluidity – where content freely moves across all devices and levels of screen resolution. The images and grids are both fluid, in the very same way that a liquid substance is able to draw in and spread out its content to fill up a given space while retaining its appearance.
  • Each day, people are leading hectic lives 24/7. This type of web design works to their advantage, accommodating professionals during the day and late-night owl students who need to check out a website in the wee hours of the day. Without the need for re-sizing or scrolling, any consumer gets access using the device of their preference.
  • With only one site to maintain that is able to provide the needs of the audiences (using various devices), the advantages are very obvious as opposed to having two different websites to take care of. Of course, there’s the advantage of monetary savings: one website costs a lot less than two websites. Also, having a separate website that is specifically for mobile device traffic would not allow you to have advanced techniques for navigation (commonly used in conventional web-based sites) – plus these often need the owners to have two different web addresses for both sites. Checking separate sites instead of just one is inconvenient for audiences, and might prompt them to look for the competition’s site instead.

 

Is your website Responsive and Mobile Friendly?

More and more people, if not all, use mobile devices – smartphones, tablets, laptops – to access the Internet. It is highly likely that a business’ consumer base will have this group of people. Those businesses that fail to adopt the importance of mobile device responsive web design risk a drop in the number of site visitors.

 

 

If you are looking to build a website today, make sure it is responsive as well.

Contact us today for a FREE quote on our web design services.

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