How to Optimize Your Website With Effective Lead Generation
In today’s competitive online marketplace, it’s more important than ever for websites to be correctly optimized to achieve high rankings with the major search engines. Most businesses recognize the importance of lead generation, but with so many businesses competing for attention it can be difficult to get your company noticed. Lead generation through search engine marketing is one of the most cost-effective strategies to boost your online presence and attract qualified leads to your website.
Traditional Marketing Versus Internet Marketing
With such a variety of lead generation methods, businesses have to decide where to focus their efforts. People today want things fast. The average person looking for products and services doesn’t always have time to use traditional media to find what they’re looking for. Newspapers, magazines, direct mail, television, and radio can reach a mass audience, but they are arguably less powerful than inbound marketing strategies that can bring your target audience directly to you.
As customers become savvier, businesses have to find more effective ways to create genuine leads. Telemarketing is still a popular lead generation tactic, but the quality of these leads can be very low, and the prospects are much harder to convert into customers. Direct mail suffers with the same problem of trying to attract customers from a broad audience, as opposed to targeting prospects already interested in your products or services. Traditional directory listings are also losing out to the speed and convenience of the Internet.
Link building, company blogs, article marketing, social media campaigns, press releases, and webinars have all gained popularity as online lead generating strategies. The problem is that many companies simply don’t have the time or resources to implement them effectively.
Search engine optimization (SEO) and pay-per-click (PPC) advertising are two of the most cost-effective ways to spread the word about your company. Both search marketing methods make it easier for potential customers to discover your company and help drive more targeted traffic to your website. Generally speaking, the most cost-effective way to get quality leads is to use a combination of SEO and PPC advertising.
PPC ads are an ideal way of attracting potential customers by encouraging them to click on a sponsored advert that then takes them to a landing page. They are one of the fastest lead generation methods to get your website to the top of the search engines. If your website is not ranking well organically in the search results pages, PPC advertising is a great way to generate leads and attract customers.
The data from PPC campaigns can then be used to implement effective SEO strategies that focus on the most valuable keywords and keyphrases. When done correctly, SEO will naturally drive qualified traffic to your chosen landing page. Simply put, higher rankings with the leading search engines means more business for your company, and ultimately more revenue.
Importantly, these search marketing strategies target the specific consumers who actually want to use your products or services. You don’t force the marketing upon them – when they are ready to buy, they will find you. It’s also much easier to track your marketing success online, with analytics software that will tell you exactly which marketing campaigns are performing best for your company.
The Bottom Line
With search marketing – especially SEO and PPC campaigns – you have the ability to reach a targeted audience quickly and for little cost. Furthermore, you get global advertising of your products and services twenty-four hours a day.
A successful lead generation campaign is a long-term commitment. SEO and PPC lead generation strategies must be managed carefully so that you stay on budget and get good results. If you want to boost your online presence and increase long-term sales, you need to choose an expert lead generation company. Many businesses are realizing this form of search marketing is one of the most powerful and cost-effective forms of marketing today.
Lead Generation Partnership Scheme
If you do not have a website, don’t understand SEO/PPC and don’t really care about all these stuff…but you just want leads for your business, we can help you!
Under our Lead Generation Partnership Scheme, you will only pay for leads or sales referred by us. You do not have to put in any money upfront. You will only pay for performance.
We will build a highly optimized site for your niche and generate highly targeted leads and prospects for you through SEO. If you want fast results, we can do it via PPC. We are so confident in our leads generation skills that we are prepared to split the PPC ad costs with you. The risk is on us.
Contact Us Today
Check out our portfolio page for our clients’ successes in both SEO and PPC.
To drive more leads to your business, contact us today for a non-obligatory FREE consultation today!