Effective Online Marketing helps you reach targeted Leads and Customers. Reduce your traditional marketing expenses and focus on pre-qualified buyers who found you through Search Engine Marketing!
Businesses all over the world are jumping into the world of Online Marketing. Online or Internet marketing can be beneficial for all businesses big and small despite the various myths about online marketing that have surfaced.
All About Online Marketing
Most people think Online marketing in Singapore is simply opening up a blog shop or build a corporate site and that’s it. But the truth is online marketing goes beyond just building a website online.
Let’s take opening a retail Shoe store for example. The owner spent a lot of time and money on renovation to achieve that designer look but she opened the shoe store in a remote location with minimal human traffic. What is the use of the designer shoe store then if her customers cannot find her or worse, do not even know that her store exists?
The same goes for a website, you can have a website with stunning flash videos, designer graphics. However if there is no traffic, there are no customers!
If you do it correctly, your website will become your 24/7 salesman, always working hard for you by converting your traffic into leads and customers rather than staying hidden in the shadows.
Small businesses can benefit from Internet marketing through various SEO and PPC techniques. SEO and PPC services can generate very targeted leads and customers to your website. The first and most important step is to do keyword research to identify the search terms that your potential customers are using to look for a service or product. You can contact us for a free analysis on the amount of potential customers you are missing out on.
Benefits Of Search Engine Marketing – SEO and PPC Marketing
Search Engine Marketing through Search engine optimization and pay-per-click marketing are growing in popularity. Small businesses can and will definitely benefit from these marketing techniques; in fact, they are a vital resource for all businesses.
Search engine optimization (SEO) focuses on increasing traffic to your businesses website through search engines. We don’t have to explain the popularity of Google, so getting your site to the top of their search engine is going to give you higher traffic, more leads and an increase in profits with more customers that you would not have the chance to reach out to before. Remember, studies have shown that 80% of the searchers will not go beyond the first page of the search results.
Search engine optimization is one of the most effective forms of online marketing because it gives your business very targeted leads through Free traffic. However, Search engines are always changing their standards and tweaking their ranking algorithms. Obtaining Professional SEO services with a certified SEO consultant can help small businesses keep up with these changes giving them an advantage over their competitors.
Pay-Per-Click Advertising is giving businesses the most out of their advertising strategies. Instead of paying for marketing that doesn’t work, companies now have the opportunity to only pay for an advertisement when a potential customer express interest by clicking on the ad.
If you think about it, Pay-per-click marketing is a very effective Internet marketing strategy because you only pay for interested prospects. In traditional advertising medium, for example, having an ad just sitting on a newspaper page cost a lot nowadays and it is very difficult, if not almost impossible to track the true effectiveness reach of the newspaper ad.
However, Pay-Per-Click advertising guarantees that businesses are only paying for advertising that works. All data collected such as actual number of impressions, actual number of clicks and etc allows businesses to track the success of their PPC campaigns and make any necessary changes to their marketing strategy.
Internet marketing is growing in popularity, not because it is easy, but because it works and businesses are seeing results from their Internet marketing strategies everyday.
To learn how we can help your business, contact us for a FREE non-obligatory consultation today!