Importance of Responsive Web Design
Unlike in the past, even the smallest of businesses have access to the same opportunities that the biggest enterprises have today. Through the advances in technology, small and medium-scale businesses experience breakthroughs with mobile devices and smartphones for various business transactions.
A vital step in making sure that their businesses’ do not lose mobile customers is by utilizing responsive web design.
Web design professionals came up with the term “responsive website design” as a means of describing sites that are able to respond properly when they are accessed on mobile devices. The web design works in a way that the viewers don’t have to scroll through extensive lists and multiple menus to find the information that they are looking for.
What’s great about such web design is that it eliminates the need for a secondary website (for mobile browsing). Business owners can render the same content to various device types and levels of screen resolutions through the use of a single code base and a single content base. (There are certain times when a business would want a dedicated mobile site but let’s leave that for a separate discussion.)
Advantages of Responsive Web Design
Here are some of the many benefits of using responsive web design for your enterprise, big or small:
- Responsive web design allows for fluidity – where content freely moves across all devices and levels of screen resolution. The images and grids are both fluid, in the very same way that a liquid substance is able to draw in and spread out its content to fill up a given space while retaining its appearance.
- Each day, people are leading hectic lives 24/7. This type of web design works to their advantage, accommodating professionals during the day and late-night owl students who need to check out a website in the wee hours of the day. Without the need for re-sizing or scrolling, any consumer gets access using the device of their preference.
- With only one site to maintain that is able to provide the needs of the audiences (using various devices), the advantages are very obvious as opposed to having two different websites to take care of. Of course, there’s the advantage of monetary savings: one website costs a lot less than two websites. Also, having a separate website that is specifically for mobile device traffic would not allow you to have advanced techniques for navigation (commonly used in conventional web-based sites) – plus these often need the owners to have two different web addresses for both sites. Checking separate sites instead of just one is inconvenient for audiences, and might prompt them to look for the competition’s site instead.
Is your website Responsive and Mobile Friendly?
More and more people, if not all, use mobile devices – smartphones, tablets, laptops – to access the Internet. It is highly likely that a business’ consumer base will have this group of people. Those businesses that fail to adopt the importance of mobile device responsive web design risk a drop in the number of site visitors.
If you are looking to build a website today, make sure it is responsive as well.